Insights

TV series demand across all television platforms for the U.S. (28 May - 03 June, 2022)

6 June, 2022

Image: Stranger Things, Netflix

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For the week of May 28 – June 03, Stranger Things continued to dominate the rankings with a further 105% increase in demand, making it the top series in the U.S. overall. The show was incredibly 210.1 times more in demand than the average show in the market, commanding impressive audience attention after the long gap between seasons. It was followed by Spongebob Squarepants in second place, trailing behind with 71.3 times the average series demand.

Better Call Saul replaced Saturday Night Live in third place after the latter saw a 17% in demand this week. The Breaking Bad spin-off series has been having a strong run since it began airing episodes from its sixth season in April earlier this year. Despite a long gap between seasons (just like Stranger Things) the series has had an exceptional level of demand with 53.6 times the average series demand in the U.S. for this week.

PBS’s Sesame Street had a 7% increase in demand this week as well. The children’s show has been seeing an uptick in demand over the last few weeks which began shortly before the spin-off series Sesame Street Mecha Builders premiered on May 09. Demand for the original Sesame Street has grown week on week since then, making the show the sixth most in demand series in the U.S. with 45 times the average series demand.

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Stranger Things remained the top streaming original in the U.S. this week, followed by The Mandalorian in second place with 42.8 times more demand than the average show, a 13% increase. As mentioned last week, demand for The Mandalorian has been increasing as a result of the Obi-Wan Kenobi premiere on May 27.

The link between the Star Wars shows on Disney+ is clearly visible this week, with Star Wars: The Clone Wars and The Book of Boba Fett both seeing an increase in demand as Obi-Wan’s third episode aired on June 01. Obi-Wan Kenobi had a 97% increase in demand and was the third most in demand streaming original with 39.2 times the average series demand in the U.S. for the week. Consequently, The Clone Wars saw a 27% increase in demand, climbing up the rankings from twelfth place to sixth with 32.2 times the average series demand. The Book of Boba Fett also had a 23% increase in demand and entered the top ten chart this week. Disney has already mastered the art of having inter-connected storylines in an established franchise in the MCU, and is now clearly seeing the benefits of employing the same strategy in their Star Wars shows as well.

Prime Video’s The Boys took seventh place in the streaming originals rankings this week with 31.6 times the average series demand, a 7% increase. After a meteoric rise last week where it was the third most in-demand original show, Netflix’s Love Death + Robots slid to eighth place in the rankings this week after a 13% decrease in demand. The animated show had 31 times the average series demand in the U.S. for the week.


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