Insights

TV series demand across all television platforms for the U.S. (30 October - 05 November, 2021)

7 November, 2021

Image: PAW Patrol, TVOKids

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This week, 30 October – 05 November, the top 3 positions on the chart remain unchanged, however we see some notable movement among a few other shows, especially on the digital original charts. Spongebob Squarepants and Saturday Night Live retained their positions at the top of the overall charts despite a decrease in demand for both shows. PBS’s Sesame Street moved up the charts after a 7% increase in demand this week. This increase comes as the children’s show has been in the news this past week after characters from the show spoke to CNN about the children’s COVID-19 vaccine. This can be seen as another example of how real-life developments can spike demand for shows. The series is now the sixth most in demand show in the US with 40.6 times the demand average.

 Another children’s show, PAW Patrol had a 21% increase in demand this week, after the announcement that the movie has been greenlit for a sequel, and that a new spin-off TV show was in the works. The show moved up the charts and became the seventh most in demand show in the US, up from its sixteenth position last week, and has 39.8 times the average series demand.

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Netflix’s You still remains the most in-demand digital original this week, despite a 20% decrease in demand. On the other hand, a series that had an impressive 16% increase in demand is Disney+’s The Mandalorian. This surge seems to be a direct result of the recent The Book of Boba Fett trailer, a spin-off series of The Mandalorian. The trailer has sparked a lot of excitement among fans, with some calling it The Mandalorian season 2.5”. It could have led to many fans revisiting the show in preparation for the new series, which is evident by the demand for it, which is currently 36.5 times the demand average in the US. This makes it the second most in-demand digital original this week.

 Netflix recently revealed another teaser for Stranger Things season 4, along with episode titles and a release window. This led to the show climbing up to be the third most in-demand series in the US, with 35.8 times the average demand. Another Netflix series with a notable 16% increase in demand this week is The Witcher. This is not really surprising considering that the second season of the series is due to release next month, so Netflix has begun marketing it in full force. In addition to an exciting full length trailer, plans for season 3 of the show as well as spin-off series have been revealed, drumming up fans’ anticipation. The Witcher currently has 28.3 times the average series demand this week, though we expect to see this continue to grow now in the weeks to come.

 A surprising 12% spike in demand has been observed for Disney+’s WandaVision this week as well. This comes after the Halloween weekend, where costumes from the series were quite popular. In addition, Michaela Russel, who plays a young Wanda Maximoff in the series, also chose to dress up as The Scarlet Witch, drawing more eyes to the show. 

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