United States cross-platform audience television demand (12 – 18 January 2020)

20 January, 2020

Image: High School Musical: The Musical: The Series, Disney+

Once again, we have a switch in the most demanded show in the United States. The Mandalorian and The Witcher have been jockeying for the top spot over the past month. Last week The Witcher led in demand, but this week The Mandalorian returns as number one. With the next most demanded show having around 20% less demand than The Witcher, it seems like this particular fight for American audiences will continue for some time.

While the weekly battle for US audiences is ongoing, the dust has settled on a larger battle! This Tuesday the 21st of February, you can find out what 2019’s most demanded series in the world are at the second annual Global TV Demand Awards! This year, we’re delighted to welcome Carson Kressley as our host at the ceremony, held at NAPTE Miami in Miami Beach. Please visit the Awards website for all the details of our celebrity guests, award categories and how you can follow along live with the winning show announcements!

This week’s biggest riser in the US overall top ten is The CW’s The Flash. Compared to last week, the superhero show now has 21.8% more audience television demand. As the show does not resume airing new episodes until February 4th, this demand increase is due to a teaser trailer for the show released on January 13th.

In the digital original charts, we have a significant new arrival in the top ten. Ranking eighth by US audience television demand is High School Musical: The Musical: The Series. This is significant as it is the second ever Disney+ Original series to reach top ten. As The Mandalorian is still charting, this is also the first week where Disney+ has had multiple titles rank in the top ten. High School Musical: The Musical: The Series has been ranking in the top 20 of US digital originals over most of its Season 1 airing, placing 13th last week. However, the 12.3% demand increase after the show’s season finale on January 10th meant it finally reached the top 10.

Netflix’s psychological thriller You has slipped one place to fourth behind Netflix stablemate Stranger Things. The second season of the show, released on December 26th, has performed very well with audiences in the US, peaking at 3rd in the overall chart last week. It’s no surprise then that this week, Netflix announced a third season of You.

Finally, DC Universe’s Harley Quinn increased in audience television demand this week by 11.7%. After placing 9th last week, it is now the 6th most demanded original in the US after fellow DC Universe show Titans. The penultimate episode of the animated show’s Season 1 was released this week.


Monitor global content trends across 100+ platforms for 10,000+ TV shows in 46 markets and gain access to exclusive reports and analysis.

Why get DEMAND360LITE?

  • Rank 10,000+ TV shows in 46 markets and worldwide.
  • See the top 20 shows for each platform and its genres.
  • Get access to comprehensive TV and SVOD analytics.
  • Discover consolidated insights on global television trends.
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.