Insights

US Fastest Risers October 2021: What digital originals grew the most in demand last month?

12 November, 2021

We looked at the digital original series which grew most in demand in the US in October compared to September.  Topping the ranking of fastest risers this month is One of Us is Lying from Peacock.  The show premiered on October 7th and its demand in October was more than 9 times what it was in September.  This shows how the series pleasantly surprised audiences and saw a significant jump from its pre-release demand.

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Another teen thriller, I Know What You Did Last Summer, was the digital original series that saw the third largest month-on-month increase in demand.  This show is the latest addition to the eponymous franchise which already has three movies based on the 1973 young adult suspense novel.

Squid Game grew its September demand by 216.4%.  While it was released on September 17th, the show was able to consistently increase its demand throughout its first month as audiences around the world discovered this latest Netflix hit.  This sets it apart from most of Netflix’s all-at-once episode drops which usually quickly spike and then soon fade in demand.

Two returning series from Netflix made the list of fastest risers this month.  The fourth and final season of On My Block premiered October 4th. The second season of Locke & Key returned on October 22nd, just ahead of Halloween to capitalize on the seasonal demand for horror and supernatural content.

Two Apple TV+ originals were among the digital originals rising fastest in demand this month. The Problem with Jon Stewart is a bi-weekly late night talk show focusing on current affairs.  Perhaps helping boost demand for the series is a companion podcast that extends each episode into a different medium. Foundation, the glossy sci-fi adaptation of the Isaac Asimov book series, has made a splash so far.  It is among the top premieres of the quarter and is currently one of the top breakout shows in the US.

Rounding out the top 10 digital originals rising fastest in demand is another Peacock original, The Lost Symbol, which more than doubled in demand month on month. The series, based on the book by Dan Brown and serving as a prequel to the DaVinci Code film series has clearly been able to tap into demand for this IP.

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