Insights

US TV Top 10 Amazon Series Measurement & More (15 – 21 October, 2017)

22 October, 2017

The inaugural season of Star Trek: Discovery is building momentum as the #1 digital original series and overall show in the US, ranking above Netflix’s Stranger Things (with 4 times the demand), HBO’s Game of Thrones (1.5 times more demand) and AMC’s The Walking Dead (1.3 times more demand). The mega-hit franchise series was created by Bryan Fuller and Alex Kurtzman for CBS All Access, and might just break a record for a newly released series staying at #1 for four consecutive weeks. The second-ranked title, Netflix’s Mindhunter, had roughly three times more demand compared to Big Mouth. Both Netflix series were recently released and are expected to stay in the top ten as audiences familiarize themselves with the digital original series. Our Amazon series measurement reveals that the chart continues to be dominated by Netflix.

The third-positioned title is Netflix’s GLOW, the 1980s-set female wrestling comedy, now shooting its second season. Netflix’s female wrestling series took its time introducing and forming its characters – both in and out of the ring during its first ten episodes. Demand for this comedy series has now approximately doubled compared to last week, leading to its reappearance in the top ten. Elsewhere in the top five were newer series dominating the chart: The second season of Netflix’s Stranger Things is five days away from premiering, yet demand fell 40% compared to last week and it has now dropped to position #5. In the bottom three, Trailer Park Boys reappeared at position #8, possibly due to the death of John Dunsworth. New episodes of Haters Back Off had slightly more demand than Narcos, pushing The Handmaid’s Tale from Hulu, and Netflix’s Ozark, off the top ten.

In the overall chart, as previously mentioned, high demand for Star Trek: Discovery, pushed AMC’s The Walking Dead to position #3. The zombie series recently celebrated its 100th episode as the eighth season premiered on October 22. Elsewhere in the top ten ranking, the changes were minor; the same titles ranked as last week, except for AMC’s Preacher, which has re-merged in the top ten.


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