As TV content is increasingly being watched on-demand over multiple screens, platforms and devices, linear ratings are falling exceedingly short in capturing the whole picture of content consumption. (In PDF format – article is on page 110)
Visit Prensario Internacional to read this article.
Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends
Rank 15,000+ TV shows in 46 markets across all platforms.
Discover consolidated insights on global television trends.
Exclusive analyses on global , regional and local content and audience trends.