Industry News

1 big thing: Americans tire of TV dramas

8 October, 2019

Of the 10 regions surveyed as a part of Parrot Analytics’ Q2 2019 global streaming demand study, demand for dramas is by far the lowest in the U.S.

Why it matters: It’s a clear shift from the beginning of the “Golden Age of TV” when shows like Mad Men, Breaking Bad, The Good Wife, House of Cards, and Dexter were so dominant.

Visit Axios to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription