Industry News

'1883' and 'Mayor of Kingstown' show the promise of the 'Yellowstone' brand for Paramount+

12 January, 2022

Paramount Network's "Yellowstone" is the biggest show on cable TV, so the Paramount+ streaming service is going all in on its creator Taylor Sheridan, including expanding the "Yellowstone" franchise.

The "Yellowstone" season-four finale was watched on January 4 by 9.3 million viewers, making it the biggest cable telecast since 2017.

The bad news for Paramount's parent company, ViacomCBS, is that NBCUniversal nabbed the streaming rights for "Yellowstone" for its own streaming service, Peacock, in 2020. Paramount+ launched in March 2021. 

So, the first three seasons of "Yellowstone" are available to stream on Peacock and new episodes air on Paramount Network. 

Visit Business Insider to read this article.

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