Industry News

Amazon is the least understood company in Hollywood

12 September, 2022

“I just don’t understand what the strategy is.”

More often than not, this is what Hollywood executives say when asked about Amazon.com Inc.’s entertainment business.

“Amazon Prime Video has always struggled with defining what it is,” Parrot Analytics wrote in a report earlier this year.

Visit Bloomberg to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription