Industry News

Amazon’s ‘The Wheel Of Time’ hanging in there with ‘Hawkeye’ and ‘The Witcher’ demand

30 November, 2021

Amazon gambled big, and it appears to have paid off. A lot was riding on the much-anticipated adaptation of 'The Wheel of Time', based on Robert Jordan’s famous fantasy series, and so far, the show is putting up eye-catching results for Amazon Prime, right up there with some of its most high profile competitors.

Parrot Analytics reports that 'The Wheel of Time' is doing big, big numbers in terms of audience demand. Ahead of launch, they noted that it was trending higher than Netflix’s smash-hit 'The Witcher'. After launch, 'The Wheel of Time' even surged ahead of Disney Plus’s 'Hawkeye' briefly at launch in terms of audience demand.

But the fact that 'The Wheel of Time' is tracking about even with an A-lister filled MCU Disney Plus series is a victory in its own right, and aligns with Amazon’s public statements about how well 'The Wheel of Time' is doing for them, its biggest series debut of the year, and one of Prime’s top 5 biggest series debuts in its lifespan.

Visit Forbes to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription