Industry News

Animaccord’s "Masha and the Bear" continues its global expansion

23 May, 2022

Animaccord, the entertainment company behind the popular animated show "Masha And The Bear", which reached 100 billion views worldwide on YouTube last year, continues its international licensing, media and promotional activities. This includes key regions such as Latin America, MENA, China, and India. By 2022, the company had built a solid partners portfolio that counts over 350 CP deals with brands such as Ferrero, Danone, Tonies, Spin Master, Havaianas, as well as more than 300 media deals, among which are Warner Media, Amazon Prime, Rai, SBT, Televisa, and more.

In autumn 2021, the brand broke another milestone on YouTube: 'Masha and the Bear' hit 100 billion views worldwide. To celebrate this milestone, the Animaccord Studio team created a brand-new special episode titled "We love you to 100 Billion and back" to express their appreciation to their viewers all over the world. The fastest-growing Arabic channel brought the cartoon their sixth Diamond Play Button for reaching 10 million subscribers, in addition to previously honoured Spanish, Portuguese (with the majority of audience from Mexico and Brazil, respectively) and other previously honoured YouTube channels. The brand has also exceeded the breakthrough of 1 million years of watch time and accounts for 1,000 YouTube views per second.

Visit Senal News to read this article.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription