Industry News

Animaccord’s "Masha and the Bear" was the leading pre-school show worldwide

2 February, 2022

Animaccord’s "Masha and the Bear" hit animated series has made some brilliant achievements in the past 12 months, most notably reaching 100 billion views on YouTube, which has reasonably increased the demand for the series.

According to Parrot Analytics, this year "Masha and the Bear" has been the leading pre-school show worldwide, with 36x more demand than the average show, putting it in the top 0.2% of all TV series across all platforms. The series was again ranked as a TOP-5 show among children (0-18) for 2020-2021, being more in-demand with global audiences than PAW Patrol (34.9x) and Peppa Pig (34.1x).

The cartoon has been 101 times more popular outside its home market than the average show and had 32.9 times more longevity, meaning that "Masha and the Bear" is still very relevant in its genre after over a decade. For the US and UK markets, the show falls into the ‘Outstanding bucket’, placing it in the top 3% of all shows and TV series.

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