Data from Parrot Analytics shows that global demand for anime content grew 118% over the past two years, making it one of the fastest-growing content genres by that metric during the pandemic. The overall global demand that anime shared across all content genres was 7.11% in December 2021, up from 4.2% in January 2020.
This surge in viewership has led to more deal-making in Hollywood around anime. Just this last week, AMC Networks bought anime distributor and streaming company Sentai Holdings, which owns HIDIVE, an anime subscription streaming service.
Another example is Sony Pictures Entertainment acquiring free streaming service Crunchyroll for $1.2 billion from AT&T last year. Crunchyroll is one of the largest U.S.-based anime streaming services, and Sony has plans to make it even bigger once it merges with Funimation, another anime streaming service.
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