Industry News

Apple and Verizon make a play for new subscribers with content-packed bundle

9 September, 2022

In a play for new users, Apple just announced a deal with Verizon that will make it easier to subscribe to its services.

Verizon announced on Friday a plan called One Unlimited for iPhone, which will include the Apple One service bundle. Apple One lets subscribers enjoy Apple Music, Apple TV+, Apple Arcade and iCloud+ without advertising interruptions. The Verizon offer, which starts at $50 per line, will also include unlimited premium data and Verizon 5G Ultra Wideband.

Apple and Verizon previewed some exclusive content on Apple One as part of the announcement. Features include spacial audio on Apple Music, an enhanced listening experience meant to rival other streaming competitors, as well as games that can only be found on Apple Arcade like “Jetpack Joyride 2.” Original Apple+ TV series will also be in the offering, like the upcoming Charlie Hunnam thriller series “Shantaram” which debuts October 14. It's based on the best-selling novel that follows an Austrailian convict as he escapes from prison and flees to India.

Visit Cheddar to read this article.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription