Industry News

As competition mounts, Netflix faces shrinking market share, report says

20 July, 2021

Netflix remains the dominant force in streaming but is losing ground to rivals. That’s the takeaway of a new report examining the company’s share of the streaming business.

Netflix’s share of global audience demand of digital original series dropped to below 50% for the first time ever, according to data released by West Hollywood-based Parrot Analytics on Tuesday.

Parrot measures demand for Netflix shows by capturing online audience interactions with its content and has been tracking this aspect of the company since 2015.

Visit Los Angeles Times to read this article.

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