Netflix remains the dominant force in streaming but is losing ground to rivals. That’s the takeaway of a new report examining the company’s share of the streaming business.
Netflix’s share of global audience demand of digital original series dropped to below 50% for the first time ever, according to data released by West Hollywood-based Parrot Analytics on Tuesday.
Parrot measures demand for Netflix shows by capturing online audience interactions with its content and has been tracking this aspect of the company since 2015.
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