Industry News

As competition mounts, Netflix faces shrinking market share, report says

20 July, 2021

Netflix remains the dominant force in streaming but is losing ground to rivals. That’s the takeaway of a new report examining the company’s share of the streaming business.

Netflix’s share of global audience demand of digital original series dropped to below 50% for the first time ever, according to data released by West Hollywood-based Parrot Analytics on Tuesday.

Parrot measures demand for Netflix shows by capturing online audience interactions with its content and has been tracking this aspect of the company since 2015.

Visit Los Angeles Times to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

FREE REPORT: Future of Entertainment Analytics

  • $800 M+ revenue wins documented in real-world case studies
  • 4× renewal accuracy & 7× sharper hit forecasts than industry norms
  • End-to-end ROI blueprint - from concept greenlight to long-tail monetization