Industry News

Beyond ‘Wednesday’ and ‘Outer Banks’: How Netflix is looking to be the new CW for Gen Z

25 February, 2023

On a chilly February afternoon in Huntington Beach, throngs of young fans of the popular Netflix show “Outer Banks” gathered for a strange beast of an event — equal parts high school beach party, trendy music festival and promotional meet-and-greet with the series’ stars.

Attendees carried their Diet Cokes and branded coconuts across the venue, passing by a giant inflatable chicken and a performance stage — emblazoned with the streaming giant’s red logo — where artists including indie-rockers alt-J and pop-soul crooner Khalid were set to perform.

Visit Los Angeles Times to read this article.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription