Industry News

Beyond ‘Wednesday’ and ‘Outer Banks’: How Netflix is looking to be the new CW for Gen Z

25 February, 2023

On a chilly February afternoon in Huntington Beach, throngs of young fans of the popular Netflix show “Outer Banks” gathered for a strange beast of an event — equal parts high school beach party, trendy music festival and promotional meet-and-greet with the series’ stars.

Attendees carried their Diet Cokes and branded coconuts across the venue, passing by a giant inflatable chicken and a performance stage — emblazoned with the streaming giant’s red logo — where artists including indie-rockers alt-J and pop-soul crooner Khalid were set to perform.

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