The BFI has found a new way to give indies a helping hand. The TV and film organization this morning launched the UK Global Screen Fund Data Hub, a free resource aimed at providing the independent sector international VoD data and insights into demand and content value. The BFI says the ultimate aim is “assisting UK content creators, distributors, sales agents and financiers to make better-informed decisions, devise data-driven strategies and enhance the global opportunities for UK content.”
Data firms Parrot Analytics and Digital-i are providing services for the hub. Parrot uses a proprietary platform and complex mathematical algorithms to collate billions of social signals to create a single metric that it says can provide insight into the value and impact of any piece of TV or film content. Its services will be used as the basis for monthly reports into international demand, presenting the 20 most in-demand film, TV shows and talents for the U.S., UK, France, Italy, Germany and Spain.
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