Consumers and streamers are gravitating towards shows that are released weekly, as opposed to binge-watching shows that are released all-at-once, according to data provided exclusively to Axios from Parrot Analytics.
Why it matters: Streamers are no longer competing against traditional TV for consumers attention — they're competing against each other. Weekly releases help reduce subscriber churn.
"By dropping an episode once a week, streamers are more likely to keep subscribers on the platform for longer, where they might find other content they like, and stay long-term," says Wade Payson-Denney, an insights analyst at Parrot.
