Industry News

CBS Studios International Signs Parrot Analytics for Audience Measurement

“We’re thrilled to welcome the forward-thinking team at CBS Studios International to our family of thought-leading partners around the world,” says our CEO, Wared Seger. CBS Studios International licenses programming to more than 200 markets in more than 60 languages across multiple media platforms. The division distributes programming from CBS Television Studios created for the CBS Television Network, The CW, CBS All Access and other platforms, as well as content from CBS Television Distribution, Showtime Networks, CBS News, CBS Films and a library of more than 70,000 hours of programming. We believe that it is critical for cross-platform benchmarking to be readily available, so for global teams like CBS Studio International, we look forward to helping them maximize the value of their content, fuel their strategic growth plans and further stand out in a crowded marketplace.

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