Industry News

Coach Prime, all the time: Why is Deion Sanders on TV so much?

8 September, 2023

If Deion Sanders and CU continue to win, they will rev up the "Prime Time" television ecosystem that has been building around the Pro Football Hall of Famer since his hiring at Colorado. Last week when he won his first game at TCU, Sanders became the “most in-demand sports figure with American audiences,” according to Talent Demand data from Parrot Analytics, a company that measures engagement and consumption from consumers. Among non-sports figures, this placed him ahead of singer Madonna and behind rapper Eminem, according to the company.

Visit USA Today to read this article.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription