Industry News

Content Budapest News: Linear TV still standing in Central & Eastern Europe

27 June, 2023

CONTENT BUDAPEST: Linear television remains strong in Central and Eastern Europe (CEE), with viewers in markets such as Hungary watching nearly twice as much scheduled TV as those elsewhere around the world, according to research firm Glance. Speaking during a packed opening session of Content Budapest in the Hungarian capital today, Siméon Mirzayantz, Médiamétrie-owned Glance’s regional business manager for CEE, the Middle East, Africa and Southern Europe, highlighted the extent to which linear TV is continuing to perform well in CEE.

Elsewhere in the Content Trends Report session, Parrot Analytics EMEA director Alex Cameron highlighted the growing strength of the CEE export market, identifying Star TV Turkish drama Golden Boy and Polish Max originals Bring Back Alice (Poland), Spy/Master (Romania) and The Informant (Hungary) as among the recent top sellers, as well as TV3 Hungary’s Ted Lasso-esque comedy Gólkirályság.

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