Industry News

Demand for kids shows with AAPI characters is up

30 May, 2021

Ending AAPI Heritage Month on a positive note, programming with an Asian American or Pacific Islander character in a lead role have been more in-demand this year than they were in 2020. According to Parrot Analytics, demand for the top-10 kids and family shows with AAPI leads was up by 8.7% between January 1 and May 25 this year, compared to the same period in 2020.

Topping the list was Avatar: The Last Airbender, which was 24.1 times more in-demand than the average show. This Nickelodeon series originally aired between 2005 and 2008, but has resurged in popularity thanks to its availability on Netflix; NPD says it was the most-watched kids series on the streamer in the US last year. To keep the momentum revving on high, Nickelodeon recently launched Avatar Studios to churn out even more content for the brand.

The rest of the top-10 AAPI-led series ranking also skews towards core kids, including (in order) Superstore, Amphibia, Samurai Jack, Fresh off the Boat, Shadow and Bone, Young Rock, Big Hero 6: The Series, Andi Mack and Blue’s Clues and You.

Visit Kidscreen to read this article.

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