Industry News

Demand for 'Loki' surges faster than Marvel’s other Disney+ series

21 June, 2021

Loki has become the most in-demand TV series in the world across all platforms just seven days after launching, per data firm Parrot Analytics. This is a faster rise to the top than its sibling Marvel series The Falcon and the Winter Soldier (eight days post launch) and WandaVision (14 days post launch).

On Wednesday, June 16, when the show’s second episode was released, Loki earned 89.9x more audience demand than the average show worldwide. This was 29.5% higher than second place Game of Thrones, which has enjoyed a significant global resurgence in demand following HBO’s promotion of the Iron Anniversary back in April.

On a time shift analysis from Parrot Analytics, global demand for Loki is virtually tired with The Falcon and The Winter Soldier, while it is significantly ahead of WandaVision. As the most purely entertaining Marvel Disney+ series featuring easily the most popular lead character of the three shows thus far, this isn’t a huge surprise. Disney CEO Bob Chapek did provide the vague platitude that Loki is the most watched Disney+ original premiere ever, though no specific numbers were given.

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