Industry News

Disney to launch an ad-supported streaming tier of Disney+

10 August, 2022

During The Walt Disney Company’s third-quarter earnings report, the group confirmed that it will launch an ad-supported streaming tier of Disney+ on December 8 at a monthly price of US$7.99, the same cost that Disney+ customers are already paying. This will be accompanied by a general increase in the prices of the company's streaming offer: the ad-free tier of Disney+ is rising to US$10.99 per month, while Hulu’s ad-supported tier will go up to US$7.99 per month, and its ad-free tier will hike its cost to US$14.99 per month.

According to the company’s third-quarter earnings report, Disney+ added 14.4 million subscribers in the period that ended on June 30. This figure raises the total number of global subscribers across all of The Walt Disney Company’s platforms to 221 million, while Disney+, in particular, now has 152.1 million. Financially speaking, The Walt Disney Company posted strong results for the third quarter, even beating analysts' expectations. In detail, the company reached US$21.5 billion in revenue, and most analysts expected that figure to be around US$20.68 billion. Moreover, earnings per share were US$1.07 cents, also beating analysts’ estimates of about US$1.00 EPS.

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