The Mandalorian is killing it online.
The Disney+ original series, a space Western set in the Star Wars universe, shot straight to the top three in the digital demand charts published by online research group Parrot Analytics.
The Mandalorian more than doubled its already high pre-release demand numbers, recording 39.9 million “demand expressions” in its first week of release in the U.S., according to Parrot. Demand expressions is Parrot’s metric of online demand, which measures and weights different factors, including streams and downloads of a program, as well as likes and comments on a show.
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