Industry News

El Big Data, clave para medir la efectividad del contenido local

2 February, 2018

Parrot Analytics’ Regional Director for Latin America, Alejandro Rojas, explains why Big Data is fundamental to understanding the real impact of successful genres in the region, such as biblical stories, biographical series, reality shows and local co-productions.

Visit Television hispana to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription