Industry News

El Big Data, clave para medir la efectividad del contenido local

2 February, 2018

Parrot Analytics’ Regional Director for Latin America, Alejandro Rojas, explains why Big Data is fundamental to understanding the real impact of successful genres in the region, such as biblical stories, biographical series, reality shows and local co-productions.

Visit Television hispana to read this article.

TV360 MONITOR

Monitor global content trends across 100+ platforms for 10,000+ TV shows in 46 markets and gain access to exclusive reports and analysis.

Why get TV360 MONITOR?

  • Rank 10,000+ TV shows in 46 markets and worldwide.
  • See the top 20 shows for each platform and its genres.
  • Get access to comprehensive TV and SVOD analytics.
  • Discover consolidated insights on global television trends.
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.