Industry News

Executive Trends: Content, from attraction to commodity

27 July, 2018

The recent news about Walmart considering an entry into the video streaming business may be good news for programming producers and distributors. The retail giant appears to be in the customer retaining business more than fetching Emmy awards, which our data shows may overvalue titles from Netflix and HBO.

Visit Prensario to read this article.



Tags:

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

FREE REPORT: Future of Entertainment Analytics

  • $800 M+ revenue wins documented in real-world case studies
  • 4× renewal accuracy & 7× sharper hit forecasts than industry norms
  • End-to-end ROI blueprint - from concept greenlight to long-tail monetization