Industry News

‘Game of Thrones’ ended with a thud. But ‘House of the Dragon’ has caught fire

8 October, 2022

HBO has created a kingdom of hits, with none as popular as Game of Thrones. But Game of Thrones ended with a thud in 2019 when critics and fans were unhappy with the fantasy epic’s ho-hum conclusion (Bran Stark on the Iron Throne? C’mon!).

So what was HBO to do? Create more Game of Thrones, of course.

Enter House of the Dragon, a prequel that takes place almost 200 years before the events of its predecessor and focuses on the Targaryen family. The series’ August debut was highly anticipated, and while the show may not have seemed like much of a risk, a bad start could have been wiped out the entire “Game of Thrones” brand faster than a Stark at a royal wedding.

Visit CNN to read this article.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription