Global TV demand data has standardized international title health analysis across Broadcast, Pay TV and OTT platforms

Global TV demand data has standardized international title health analysis across Broadcast, Pay TV and OTT platforms

The business of television is rapidly advancing and with numerous new SVOD services on the horizon from Discovery, Viacom, DC, FOX and Disney, the question of “should current measurement advance” is becoming one of “how quickly can current measurement advance”. At Parrot Analytics, we standardized international title health analysis across broadcast, pay TV and OTT platforms using our global TV demand data.