Industry News

‘Handmaid’s Tale’ Demand Soars as Hulu Slates Third Season

3 May, 2018

With new episodes on Hulu, “The Handmaid’s Tale” soared to No. 5 on the digital originals chart for the week ended April 28, for our US Demand Expressions data. Demand is expected to remain high, in light of the May 2 announcement by Hulu that “The Handmaid’s Tale” is being renewed for a third season. The Spanish limited series “Money Heist” (“La Casa De Papel”) remained in the No. 1 spot on the digital originals chart for the third consecutive week, with only a slight 7.7% drop in demand from the prior week. On the overall TV series chart, “The Walking Dead” and “Spongebob Squarepants” remain perched at No. 1 and No. 2, respectively. Demand for “The Walking Dead” was more than twice as high as that for the No. 1 digital original, “Money Heist” (nearly 65 million Demand Expressions for the zombie series, compared to 25.8 million for the Spanish limited series).

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