Industry News

‘Hawkeye’ propels Hailee Steinfeld to become the second most popular actress in the U.S.

1 December, 2021

Hailee Steinfeld has hardly been under the radar for her entire career since her Oscar nomination for True Grit at age 14, but she is having a moment like we’ve never seen since then, as of this past month.

Steinfeld wrapped up her time with Dickinson on Apple Plus with a well-received third season. She voiced the lead in Arcane, the highest audience-rated Netflix series of all time. Now, she’s a breakout star of the Marvel Cinematic Universe with her role as Kate Bishop opposite Jeremy Renner in Hawkeye. And it’s that final project that have rocketed her popularity sky-high over the past week in particular.

Parrot Analytics, which tracks demand for all things Hollywood, including actors, says that Hailee Steinfeld is currently the second most “in-demand” actor or actress in the United States since Hawkeye’s debut.

Visit Forbes to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription