Industry News

How Shang-Chi's “monumental” box office explains the week's biggest surprise

8 September, 2021

Marvel's master of kung fu is a force to reckon with — especially at the box office.

Shang-Chi and the Legend of the Ten Rings, Marvel’s first Asian-centric superhero movie, blew past expectations and shattered existing Labor Day weekend records with a stunning $94.4 million domestic gross during its opening four-day frame.

Shang-Chi is now the highest-grossing Hollywood movie ever to open Labor Day. Globally, it’s already passed the $150 million mark. What does that mean for everyone else? Actually, quite a lot.

Visit Inverse to read this article.

Other insights you may enjoy

Demand360 Lite screenshot


Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends


Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription