YouTube is planning to roll out a lower-priced, ad-free version of its paid video service, and streamers and creators should stay tuned.
The package, which includes podcasts and how-to videos, will be called “premium lite” and is soon to be announced in the United States, Australia, Germany, and Thailand, targeting viewers who want to watch content other than music videos, according to Bloomberg.
“As part of our commitment to provide our users with more choice and flexibility, we’ve been testing a new YouTube Premium offering with most videos ad-free in several of our markets,” a YouTube spokesperson told ADWEEK in a statement.
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