Industry News

Hulu originals are on a hot streak, but could that hurt Disney's bottom line?

25 August, 2023

Hulu is having a certifiable moment with a string of exceptionally in-demand original series in recent weeks. New seasons of “The Bear,” “Only Murders in the Building,” and the rebooted “Futurama” have all debuted in the top 0.2% of TV series across all platforms with both US and worldwide audiences, Parrot Analytics noted in its latest report.

According to the research company, “Futurama’s” success is a good sign for Hulu’s strategy to dominate the adult animation space with US audiences. Eight of the 10 most in-demand adult animation series in the past year were available to stream on Hulu. Moreover, six of these were available exclusively on the platform.

This Hulu Originals momentum comes on the back of Hulu slowly growing its demand share for original series in 2023, moving up from 6.9% in the fourth quarter of 2022 to 7.2% as of the second quarter of 2023. This bodes well for the impending Disney+ and Hulu combined app, Parrot assured. Taken together, the new platform would easily overtake Prime Video as the second most in-demand streamer for original series in the United States and worldwide, behind only Netflix.

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