Industry News

In the age of streaming, how much does an Oscar still mean?

12 March, 2023

The Oscars' place as both taste- and hit-maker has likely never been more threatened than the past few years. 

The award show's ratings have been in almost unbelievable decline in the past decade, falling by nearly half from 43 million viewers in 2014 to 23 million in 2020. Then, the very next year, they dropped again by more than half — to 10.4 million. 

And while viewership ticked up last year (at least partially due to Will Smith slapping Chris Rock, one of the most unhinged moments in Oscars history) its audience of 16 million still counted as the Academy Awards' second-lowest figure ever.

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