Industry News

Is Apple’s Sports Experiment Working?

24 August, 2023

Matt is joined by Parrot Analytics director of strategy and Puck contributor Julia Alexander to talk about Apple TV+ and its current standing with consumers, as well as the company’s big bet on Major League Soccer and whether it’s working, how Lionel Messi is juicing its numbers, what its long-term play is in sports, and whether a streamer’s money is better spent on live sports or creating new original scripted content.

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