Industry News

LIV Golf's CW debut scores low ratings; Nexstar CEO bullish

1 March, 2023

The LIV Golf League promised to be "golf but louder," but TV ratings for its season opener in Mexico last weekend suggested few people were listening or watching.

The CW's inaugural live broadcast of the LIV Golf League drew an average of 289,000 viewers and a 0.18 household rating on Saturday and Sunday. The opening round on Friday was only available to U.S. viewers on the CW app and the league's official website.

Speaking to reporters during an earnings call Tuesday, Perry Sook -- CEO of Nexstar, The CW's parent company -- said it was still a good start for the circuit, which is being financed by Saudi Arabia's Public Investment Fund and fronted by two-time Open Championship winner Greg Norman.

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