Industry News

'Loki' is the biggest TV series in the world — and it reached the top faster than Disney+'s other Marvel shows

22 June, 2021

Disney+'s latest Marvel series, Loki, is the biggest show in the world. Loki became the most in-demand series in the world across all platforms faster than Disney's other Marvel Cinematic Universe shows, including WandaVision and The Falcon and the Winter Soldier, according to the research company Parrot Analytics. The company measures "audience demand," which reflects the desire of and engagement with, or overall popularity, of a series.

The data suggests that Disney+'s Marvel shows are growing in popularity with each new series.

By June 16, seven days after it debuted, Loki was 89.9 times more in demand than the average show worldwide, lifting it to the top. It took WandaVision 14 days after its premiere to become the most in-demand global series and The Falcon and the Winter Soldier eight days.

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