Industry News

Made in Mexico: why the new Hollywood is south of the border

26 October, 2024
Streamers and audiences can’t get enough Mexican drama

Churubusco Studios, a rambling complex in Mexico City, has been in business since 1945; in that time it has overseen some 3,000 movies and more telenovelas than anyone can remember. Today, on one of its sound stages, sits something from the future: a curving, luminous wall of 800 LED panels, stretched out in a panorama the size of four double-decker buses. The giant screen, displaying a computer-generated backdrop of Mexico City, is manipulated by technicians who can change the weather or rearrange buildings from a nearby console covered with glittering monitors and switches. It is “like flying the Apollo 11”, says Monica Reina, the head of Simplemente, the company that built it.

Visit The Hollywood Reporter to read this article.


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

FREE REPORT: Future of Entertainment Analytics

  • $800 M+ revenue wins documented in real-world case studies
  • 4× renewal accuracy & 7× sharper hit forecasts than industry norms
  • End-to-end ROI blueprint - from concept greenlight to long-tail monetization