Industry News

MBC GROUP signs a multi-platform deal with international licensing company and studio, Animaccord

15 September, 2021

MBC GROUP, the renowned media company in the Middle East & North Africa (MENA), announces a new partnership with Animaccord to become the exclusive licensing agent for Animaccord’s hit children’s series, “Masha and the Bear” in the region. 

MBC GROUP’s Licensing & Merchandising unit will provide Animaccord with a full 360-support solution, which includes but is not limited to inking consumer products deals, increasing and strengthening the presence of the “Masha and the Bear” brand via digital offerings, events and on TV. Additionally, the popular cartoon will be televised on MBC3, the leading children’s channel in the MENA region, as well as on Shahid Kids.

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