Industry News

MBC GROUP signs a multi-platform deal with international licensing company and studio, Animaccord

15 September, 2021

MBC GROUP, the renowned media company in the Middle East & North Africa (MENA), announces a new partnership with Animaccord to become the exclusive licensing agent for Animaccord’s hit children’s series, “Masha and the Bear” in the region. 

MBC GROUP’s Licensing & Merchandising unit will provide Animaccord with a full 360-support solution, which includes but is not limited to inking consumer products deals, increasing and strengthening the presence of the “Masha and the Bear” brand via digital offerings, events and on TV. Additionally, the popular cartoon will be televised on MBC3, the leading children’s channel in the MENA region, as well as on Shahid Kids.

Visit ArabAd to read this article.

Other insights you may enjoy


Demand360 Lite screenshot

DEMAND360LITE

Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends

Earth

Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription