Industry News

“Moon Knight” tops global demand charts, but reveals limits to Disney+ growth

27 April, 2022

Disney+’s “Moon Knight” is another smash hit for the service, drawing 86.5x more audience demand than the average show globally since its March 30 debut, and ranking as the number one show in the world across all platforms every day since April 13, Parrot Analytics revealed in its latest report.

“Moon Knight” first hit number one worldwide just eight days after its April 7 launch, and is the fifth consecutive Disney+ Marvel series (out of five) to become the top show in the world within two weeks of launching. “While this is clearly good news for Disney+, a closer look at the data reveals a possible ceiling on the potential audience of any given Marvel live action series, calling into question their role as true growth engines for Disney+’s ambitious subscriber goals,” Parrot Analytics said.

This data suggests that the Marvel Cinematic Universe television series serve more as a subscriber retention play as opposed to being a major driver of subscriber growth for Disney+. The platform thus needs to tap into additional IP in order to generate the kind of steady subscriber growth it needs to catch up to Netflix while also holding off the rise of the inevitable HBO Max and Discovery+ combo under Warner Bros. Discovery.

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