Industry News

'Morbius' was a box-office dud but now it's topping Netflix's charts, as the streamer's deal with Sony continues to pay off

9 September, 2022

"Morbius," Sony's Marvel movie starring Jared Leto as a vampiric antihero, disappointed in theaters after it debuted in April with $163 million globally, including just $74 million in the US.

Five months later, it's the No. 1 movie on Netflix in the US.

The movie landed on the streamer Wednesday, and has been the top movie on the service since (Netflix measures its daily top 10 lists by hours viewed the previous 24 hours).

Visit Business Insider to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

FREE REPORT: Future of Entertainment Analytics

  • $800 M+ revenue wins documented in real-world case studies
  • 4× renewal accuracy & 7× sharper hit forecasts than industry norms
  • End-to-end ROI blueprint - from concept greenlight to long-tail monetization