Industry News

NATPE Budapest 2018: the evolving genome

27 June, 2018

Parrot Analytics Regional Director Courtney Williams leads the International Data and Discussion panel at NATPE Budapest this year. He stressed that “consumers are having access to content in many different ways than 10 years ago, and it is fundamental to get involved on how viewers engage with that content,” and right now “we are the last industry to give data analysis the importance it has” he emphasised.

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