Industry News

The Wide Shot: Why every media company thinks it has a ‘flywheel’

2 February, 2021

Pivotal Research analyst Jeff Wlodarczak described Netflix’s business like this last year: “Subscriber growth is the flywheel that drives a virtuous cycle for [Netflix] as the larger their subscriber base grows the more they can invest in original content which increases the target market for their service.”

So is this just the latest buzzword to lose its meaning through overuse (like “synergy,” “franchise” and “ecosystem”)? I got ahold of Collins to ask him about the term’s ubiquity and where people tend to get it wrong

Visit Los Angeles Times to read this article.


Monitor global content trends across 100+ platforms for 10,000+ TV shows in 46 markets and gain access to exclusive reports and analysis.

Why get DEMAND360LITE?

  • Rank 10,000+ TV shows in 46 markets and worldwide.
  • See the top 20 shows for each platform and its genres.
  • Get access to comprehensive TV and SVOD analytics.
  • Discover consolidated insights on global television trends.
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.