Industry News

The Wide Shot: Why every media company thinks it has a ‘flywheel’

2 February, 2021

Pivotal Research analyst Jeff Wlodarczak described Netflix’s business like this last year: “Subscriber growth is the flywheel that drives a virtuous cycle for [Netflix] as the larger their subscriber base grows the more they can invest in original content which increases the target market for their service.”

So is this just the latest buzzword to lose its meaning through overuse (like “synergy,” “franchise” and “ecosystem”)? I got ahold of Collins to ask him about the term’s ubiquity and where people tend to get it wrong

Visit Los Angeles Times to read this article.


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