Industry News

Netflix is still the streaming king, but lost US subscribers

23 July, 2021

In its most recent earnings report, Netflix shared that it gained 1.5 million subscribers around the world in the last quarter. However, that is a modest gain for the streaming giant, and it lost 400,000 subscribers in the U.S. and Canada.  

A recent report from Parrot Analytics shows that global demand for Netflix, in comparison to all the other streamers, dropped below 50% for the first time. 

Netflix says that because of the pandemic, the company has been slow to release new original content at the same rate it was before. 

Visit KCRW to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement with TV and talent audience demand data and consolidated insights on global entertainment industry trends.

Exclusive global, regional and market-specific content and talent analyses
Rank 10,000+ talent in 50+ markets across all platforms
Rank 18,000+ TV shows in 50+ markets across all platforms

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription