Industry News

Netflix's 'Squid Game' is a sensation. Here's why it's so popular.

3 October, 2021

"Squid Game" is more than just a runaway hit for Netflix — it's also the internet's favorite show. Released Sept. 17, the nine-episode Korean thriller is poised to become Netflix's biggest "non-English-language show in the world," said Netflix's co-CEO Ted Sarandos. "It's only been out for nine days, and it's a very good chance it's going to be our biggest show ever," Sarandos said last month.

Julia Alexander, a senior strategy analyst at Parrot Analytics, said it's clear that "Squid Game" has been a massive success, adding that she would use one word to describe how big a win it has been for Netflix.

"'Unprecedented,'" Alexander said. "I'm assuming that the executives knew because of the talent they used, because of the region they released it in, that this was going to be a hit in South Korea. I would put good money that the executives had no idea this was going to be a global hit."

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