Industry News

New data proves the real power of MCU shows on Disney+

29 September, 2021

Screen Rant can exclusively reveal new data that shows the popularity of the MCU TV shows on Disney+. When the Disney+ streaming service launched in late 2019, industry figures expected it to hit what they considered an ambitious target of 50 million subscribers by 2022; instead, it passed 100 million subscribers in March 2021, giving a sense of just how remarkable a success the streaming platform has been. Every division of Disney is involved in this, producing a wealth of original content.

Marvel's Disney+ TV shows are a crucial part of the success story. Interwoven into the ongoing narrative of the Marvel Cinematic Universe, these feature actors from the films themselves, including the likes of Tom Hiddleston, Anthony Mackie, and Elizabeth Olsen. WandaVision transformed Wanda Maximoff into the Scarlet Witch ahead of Doctor Strange in the Multiverse of Madness, while The Falcon & the Winter Soldier's epic conclusion set up Captain America 4. This makes them essential viewing for fans of the MCU, giving a strong incentive for superhero lovers to subscribe to Disney+ - and stick around. Marvel's What If...? is the MCU's first foray into animation, and although it hasn't performed as strongly as other popular MCU TV shows, analysts believe it's being used more for retention ahead of the Disney+ debuts of Shang-Chi & the Legend of the Ten Rings and Hawkeye.

Visit Screen Rant to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement with TV and talent audience demand data and consolidated insights on global entertainment industry trends.

Exclusive global, regional and market-specific content and talent analyses
Rank 10,000+ talent in 50+ markets across all platforms
Rank 18,000+ TV shows in 50+ markets across all platforms

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription