COVID accelerated online viewing, viewing habits are undergoing a big transformation, and the proliferation of OTT services has prompted the need to aggregate and partner, research presenters said at the OTT.X Fall Summit in Los Angeles Sept. 1.
Also, binge viewing may be on the wane as a way to attract subscribers.
“What we started to see recently is that acquisition shows are starting to have a weekly release and retention shows are being dropped as a binge,” said Renee Engelhardt, global director of partner insights at Parrot Analytics.
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