Industry News

Paramount+ needs ‘Yellowstone’ creator’s avalanche of new shows to take off

9 November, 2021

Yellowstone creator Taylor Sheridan is at the center of ViacomCBS’ ambitious small screen strategy after signing a lucrative multi-year pact with the company last year. Given the expensive investment, studio executives must be doing cartwheels after Yellowstone‘s Season 4 premiere Sunday night.

The two-hour debut on the Paramount Network delivered 8.12 million viewers, setting a new live linear high for the Neo-Western. It also set a series high in the advertiser-friendly 18-49 demographic with a 1.56 rating over its premiere. Yellowstone was already one of cable’s biggest hits (and a strong streaming attraction) and its continued growth arrives just as Sheridan is set to deliver six new series to ViacomCBS’ streaming service Paramount+. The Jeremy Renner-led Mayor of Kingstown, which explores the American prison system, debuts Sunday, November 14, while Yellowstone prequel series 1883 will premiere next month.

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