Paramount Plus celebrated its first birthday yesterday. During its first year, the service debuted a SpongeBob movie, added original shows like 1883, and occasionally surprised us with exclusives like the second season of Evil, which was originally a CBS exclusive show. Plus, Paramount Plus managed to swipe the highly anticipated live-action Halo series — set to debut this month — from sister service Showtime.
But a year after its launch, Paramount Plus is still suffering an identity crisis: the streaming service has yet to prove why we should care about Paramount Plus beyond its big Star Trek catalog and obsession with Yellowstone. So far, it’s seemed as though Paramount has struggled to find the sweet spot between propping up its existing business arms while also investing in its tentpole streaming service.
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